Facebook Top 50 of Hotels in the Algarve – week 9


Greetings!

It has been about a month that I posted my last post, for which I apologise. I have no other excuse than I had to dedicate myself to some other priorities and as I was receiving queries when the next blog post would come up; I could not turn my back on my loyal followers.

Today’s post is somewhat different; although a month has past, the ranking was hardly newsworthy – with little change to show for.

What has changed though, is how Facebook has changed its format of the fanpages. If you are a regular follower, you remember that I indicated that some hotels / resorts would come in trouble when reaching their limit of 5.000 fans.

This has now become even clearer when looking up the links of the hotels in the Top 50 – Fcebook now separates in its search results Pages from People. Due to this change, for instance Hoteis Real dropped from a 9th to a 42nd position; contributing in large to reducing the total fan base of the Top 50, which in total saw 1.200 fans disappear. [MS: Please continue reading underneath the table!]

Rank Rank  wk 4 Week 9 Facebook Fans 21/02/11 Klout Score  
1 1 Vila Galé Hotels     24.966   5 vilagalehotels
2 2 Longevity Wellness Resort Monchique     16.582      
3 3 Lagrimas Hotels     11.942    10 lagrimas_hotels
4 5 Tivoli Hotels & Resorts      7.409   30 tivolihotels
5 4 Villa Termal Caldas de Monchique      7.103   5 VillaTermal
6 6 As Cascatas Golf Resort & Spa      6.553   32 ascascatas
7 7 Pedras da Rainha      6.318      
8 10 Grande Real Santa Eulália Resort & Hotel Spa      5.083      
9 8 Pedras d’ El Rei      5.041      
10 11 Adriana Beach Club      5.001     resortalbufeira
11 14 Dom Pedro Hotels      4.777      
12 12 CS Hotels, Golf & Resorts      4.582   17 cshotels
13 15 Vista Marina      4.091     VistaMarina
14 18 Porto Bay Hotels & resorts      4.017   42 Portobay
15 17 Real Marina Hotel & Spa      3.987      
16 13 Monica Isabel Beach Club      3.956   10 monicaisabelres
17 20 Martinhal Beach Resort & Hotel      3.486   15 MartinhalResort
18 22 Prainha Alvor      3.410      
19 19 Hoteís Baia      3.274      
20 23 Eden Resort      3.085   13 Eden_resort
21 21 Hotel Faro      3.062   37 Hotelfaro
22 26 Pestana Hotels & Resorts      2.698      
23 24 Sheraton Algarve      2.640   10 sheratonalgarve
24 25 Encosta do Lago      2.552      
25 28 Vila Vita Parc Resort & Spa      2.516   11 vilavitaparc
26 27 Terrace Club      2.344      
27 30 Balaia Golf Village      2.340   13 Balaia
28 16 Memmo Baleeiro Hotel      2.310   17 memmobaleeira
29 29 Monte Santo Resort      2.254   32 monte_santo
30 31 Cabanas Park resort      1.862   10 Cabanaspark
31 32 Vigia Resorts      1.630   5 vigiaresorts
32 33 Vale do Lobo      1.527   5 Vale_do_Lobo
33 39 Vila Joya      1.503      
34 34 Suites Alba Resort & Spa      1.447     suites_alba
35 35 Hilton Vilamoura As Cascatas Golf Resort & Spa      1.283     HiltonVilamoura
36 38 Vila Valverde Design Hotel      1.231   10 vilavalverde
37 36 Real Bellavista Hotel & Spa      1.177      
38 37 Ponta Grande      1.163      Pgresort
39 40 Le Méridien Penina Golf & Resort      1.119      
40 41 Hotel Oriental      1.032      
41 42 Browns         956      
42 9 Hoteis Real         941   5 HotelsReal
43 44 Pine Cliffs Resort         910      
44 45 Água Hotels Vale Da Lapa         884     ValedaLapa
45 43 Hotel Eva         865      
46 46 Holiday Inn Algarve         797   25 HolidayInnAlg
47 47 Hotel Quinta do Lago         781      
48 48 Monte da Quinta Resort         682     MQresort
49 49 Praia Verde Suite hotel         591   5 Praiaverde
50 50 Algarve Casino Hotel         536     Algarvecasino
        180.296      

So what is different this week? Recently, I noted that quite some Algarve hotels were entering the twittersphere and I thought of re-assessing again if hotels are actively pursuing Facebook, Twitter or both in building their relationships.

In order to do so, I again used the Klout score to assess their engagement. You might remember that in week 52 I had done similar and at the time 7 hotels had a Klout score of higher than 10. Today however, there are 11.

 Although the order changed a little, the 5 most engaging hotels in the Algarve on Facebook and Twitter – read the highest Klout score – remained the same with the exception that As Cascatas now newly entered; (1) Portobay Hotels from 44 to 42, (2) Hotel Faro from 22 to 37, (3) Monte Santo from 35 to 32, (4) As Cascatas from 0 to 32 (5) Tivoli Hotels from 31 to 30 and (6) Holiday Inn Algarve from 10 to 25; the latter and Hotel Faro having improved their engagement score considerably.

You might ask me now: “What does this mean in practical terms?” When turning to Google Analytics, As Cascatas Golf Resort & Spa “behaves” differently from our Monte Santo Resort for data from 1st of January.

  As Cascatas Golf Resort & Spa Monte Santo Resort
Facebook Fans 6.553 2.254
Twitter Followers 590 858
Facebook referral traffic #1 #2
Twitter referral traffic #6 #14
New Visitors Facebook or Twitter 80% 42%
Bounce Rate Facebook or Twitter Less than 30% Up to 60%

 Before trying to analyse the above table, both resorts of course have a different “character”, not to say location and different product – although with the same management. I would argue that As Cascatas in Vilamoura is more internationally orientated than the Monte Santo Resort, whilst As Cascatas is one year longer active in the market than Monte Santo. On the other hand both resorts have the same Klout score, substantiating that the engagement of both resorts is equal, whilst post frequency on both Facebook and Twitter or languages used for the various streams to reach fans and followers are relatively similar.

Back to the previous table. As Cascatas shows for better online results, knowing it has far more Facebook Fans, whilst Monte Santo has more Twitter followers. When digging deeper through Twitteranalyzer, I found some interesting differences – unfortunately at times contradicting:

  • Our mobile websites m.ascascatasvilamoura.com and m.montesantoalgarve.com do not show for improved stats due to these Social Media initiatives
  • 83% of the As Cascatas followers were active on Twitter in the last 10 days versus 76% in Monte Santo.
  • 59% of the geo-location of followers of Monte Santo pertain to relevant feeder markets, whilst 45% in As Cascatas – strange!

In conclusion, I am not certain how to take these numbers yet, but it seems clear that Facebook and Twitter are more relevant for As Cascatas, whilst Facebook more relevant than Twitter for either resort. What do you feel? As always – comments appreciated underneath!

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This entry was posted in Hospitality Social Media, Top 50 Algarve Hotels on Facebook and tagged , , . Bookmark the permalink.

One Response to Facebook Top 50 of Hotels in the Algarve – week 9

  1. villavida says:

    very interesting article good to read

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