This post was supposed to be a continuation of the Facebook Top 50, but seeing that relatively little has changed over the last few weeks I now thought of seeing “How Big” Twitter is amongst the Hotels in the Algarve.
Why a Top 35? Well, the hotel currently holding the red lantern “Vista Marina” has 1 Fan and I would appreciate hearing if I missed out on a particular hotel.
In this overview I used 3 values.
- the number of fans – yeah please let the comments come on the value of these absolute numbers –
- the Twittergrade, which I already had addressed in a previous post and
- the Klout score
The Klout Score is the measurement of the overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
- True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages.
- Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100.
- Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
Klout believes that influence is the ability to drive people to action — “action” might be defined as a reply, a retweet, a comment, or a click.
The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.
When comparing this Twitter Top 35 with their Facebook counterparts some interesting remarks can be made:
- There are only 5 hotels with more than a 1.000 twitter followers. On Facebook 40 hotels with that number of fans,
- The number of Fans on Facebook is 10 times that of Twitter; aprox 160.000 fans versus only 16.000 followers!
- The #1 on Twitter, Pestana Hotels, holds #26 on Facebook, the #2 on Twitter, Hotel Faro, holds #20 on Facebook
- Reversely, the #1 on Facebook -Vila Galé Hotels, is only found on #8 on Twitter and the runner up Longevity Wellness Resort does not even seem to have a Twitter handle.
So, what can we conclude from this? I would say that seeing the relatively small number of fans (and tweets / engagements) that hotels see (still?) little added value in Twitter, with the exception of Pestana Hotels, Portobay Hotels and Tivoli Hotels, seeing their relatively high Klout score. They just so happen to be chain hotels and that leads me to believe that they might have channeled -and centralised? – some of their Social Media efforts through a dedicated team, while having a game plan in how to deal with twitter and seeking engagement relatively well with their guests.
So, what is your Return on Engagement? Share your comments underneath!
|1||Pestana Hotels & Resorts||pestanahotels||3.963||100||53|
|3||Porto Bay Hotels & resorts||Portobay||2.139||98,7||43|
|4||Tivoli Hotels & Resorts||tivolihotels||1.791||98,1||34|
|5||Holiday Inn Algarve||
|6||Monte Santo Resort||monte_santo||806||93,0||33|
|7||As Cascatas Golf Resort & Spa||ascascatas||518||91,0||x|
|8||Vila Galé Hotels||vilagalehotels||454||92,0||x|
|9||Cabanas Park Resort||Cabanaspark||357||87,0||10|
|11||Balaia Golf Village||Balaia||273||88,0||10|
|12||Vale do Lobo||Vale_do_Lobo||229||87,0||x|
|13||CS Hotels, Golf & Resorts||cshotels||188||83,0||x|
|16||Memmo Baleeiro Hotel||memmobaleeira||133||78,0||x|
|17||Martinhal Beach Resort & Hotel||MartinhalResort||105||74,0||28|
|18||Algarve Casino Hotel||Algarvecasino||105||78,0||x|
|19||Monte da Quinta Resort||MQresort||97||72,0||x|
|22||Praia Verde Suite hotel||Praiaverde||62||68,0||x|
|23||Hotel Dona Filipa||donafilipahotel||59||67,0||10|
|24||Villa Termal Caldas de Monchique||VillaTermal||47||65,0||x|
|25||Le Méridien Penina Golf & Resort||LMPenina||38||54,0||x|
|26||Vila Vita Parc Resort & Spa||vilavitaparc||31||55,0||10|
|27||Monica Isabel Beach Club||monicaisabelres||30||53,0||10|
|30||Adriana Beach Club||resortalbufeira||13||35,0||x|
|31||Vila Valverde Design Hotel||vilavalverde||11||33,0||10|
|32||Água Hotels Vale Da Lapa||ValedaLapa||9||37,0||x|
|33||Dom Pedro Hotels||dompedroemfoz||7||64,0||x|
|34||Suites Alba Resort & Spa||suites_alba||7||27,0||x|