Part 2 The Results – Are Chain Hotels using Facebook more effectively than Independent Hotels


Greetings!

Last week I already indicated that we got a little stuck on how to calculate the Facebook effectiveness. We think we have cracked it! Here is how we approached:

1) We took as a base the lowest Alexa Rank of a hotel on the surveyed group of “Top 50 Algarve Hotels on Facebook”. In this case it was the Monica Isabel Beach Resort with an Alexa Rank of 8.837.630

2) We calculated a factor by dividing this Alexa Rank by the respective Alexa Rank of a particular hotel, coming to an Inverse Alexa Index.

3) Then we divided this Inverse Alexa Index by last week’s number of Facebook Fans, whilst dividing by another 10 – merely for aesthetics.

A calculation sample for the Portobay Hotels, the hotel with the highest Alexa Rank of 95.124:

or 8.837.630 / 95.124 /3.252 fans / 10 = an Facebook efficieny of 4.

And behold here are the results. With some hotel chains at the bottom end of the list – indicated in italic – does this list not confirm you that independent hotels are more effective in using Facebook?!  

I can come with a few reasons, but tell me what you think what the reasons are! Let me know and leave your comments underneath!

  Site Inverse Alexa Index FB Fans FB Effectiveness
1 http://www.pedrasdarainha.com 1,09 6.130 565
2 http://www.monicaisabelresort.com 1,00 4.137 414
3 http://www.lagrimashotels.com 2,89 10.813 374
4 http://www.monchiquetermas.com 2,08 6.744 324
5 http://www.vistamarina.pt 1,23 3.883 314
6 http://www.pedrasdelrei.com 1,74 4.989 286
7 http://www.longevitywellnessresort.com 5,90 15.997 271
8 http://www.real-marina.com 1,40 3.737 268
9 http://www.ascascatasvilamoura.com 2,54 6.209 245
10 http://www.encostadolago.com 1,47 2.052 139
11 http://www.memmohotels.com 2,80 3.668 131
12 http://www.edenresort.net 2,10 2.745 131
13 http://www.granderealsantaeulaliahotel.com 3,79 4.811 127
14 http://www.prainha.net 2,48 2.536 102
15 http://www.sheratonalgarve.com 2,80 2.445 87
16 http://www.vilavitaparc.com 2,83 2.125 75
17 http://www.montesantoalgarve.com 3,48 2.088 60
18 http://www.vilagale.pt 43,00 21.130 49
19 http://www.dompedro.com 8,28 3.705 45
20 http://www.cshotelsandresorts.com 11,91 3.717 31
21 http://www.tivolihotels.com 24,06 5.907 25
22 http://www.hotelfaro.pt 14,73 2.912 20
23 http://www.martinhal.com 25,28 3.099 12
24 http://www.portobay.com 92,91 3.252 4
25 http://www.pestana.com 62,54 2.096 3
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