Top 50 Algarve Hotels on Facebook – week 47


As promised, this week’s Top 50 has undergone some changes. The Pousadas were removed from the list, which leaves the question if the same should occur with for instance Porto Bay Hotels, Tivoli hotels and Lagrimas Hotels?

Also hyperlinks were inserted for easy reference. Another new feature is having included the Twittergrades of the Top 25 hotels. I have used twitter.grader.com to rank each hotel on twitter, which considers many different factors including number of followers, number of followings and number of posts (among many others). This creates a score, enabling each twitter account to be ranked out of all the accounts that have been graded in the twitter network. It basically gives you an idea of the impact each tweet has. 17 hotels of the top 25 seem to be actively twittering, while 8 are very active with a score of 90 or higher. Portobay, Hotel Faro and Pestana all have a score of 98,7 and Adriana has the lowest score 33.

As with the Facebook list, I have done my best to recognise every contender for the list but a few are bound to have slipped through the net. If you think your hotel should be included on the list, please let me know by commenting below.

Some interesting points to note:

  • Increase Fan base: Since the previous measurement of 11 November a total of 3.453 (+2,3%) fans were added by the hotels or an average increase of 69 fans. The most fans were added by Vila Galé (962) and the least by Rocamar with 1 Fan more. On the other hand, two hotels saw their number of Fans reduce, Monica Isabel Beach Club saw 15 fans leave and Paraíso de Albufeira 1.

 

  • Market share: Of the 50 hotels, only 12 increased their market share. On both extremes Prainha increased its market share by 11,9% and Monica Isabel reduced its market share by 3,5%

 

  • Ranking: The Top 50 remained virtually the same, with no newcomers or hotels dropping out, but Prainha overtook the Sheraton Algarve and the Holiday Inn Algarve overtook Monte da Quinta, whilst the latter should formally not be a part of this list as it is not an official Fan page but a Group page

 

  • Miscellaneous remarks:
    1. With respect to Pedras D’el Rei, it seems to have 2 Fan pages and combined they would account for 9.839 fans or holding the 4th spot. Currently at rank 8 as I just considered the page with the most fans until this is clarified.
    2. In the list I only considered hotels that are currently operating. Having said this Quinta da Ombria has 1.547 fans and would take rank 29.

 

    Facebook Fans 20/11/10 Absolute Increase “Market Share” Market Share Increase (%) Twitter Grade
1 Vila Galé Hotels         21.130           962   13,5% 2,5 93,0
2 Longevity Wellness Resort Monchique         15.997           118   10,2% -1,5    
3 Lagrimas Hotels         10.813           353   6,9% 1,1 48,0
4 Villa Termal Caldas de Monchique           6.744             47   4,3% -1,5 64,0
5 As Cascatas Golf Resort & Spa           6.209            109   4,0% -0,5 91,0
6 Pedras da Rainha           6.130             60   3,9% -1,2  
7 Tivoli Hotels & Resorts           5.907           197   3,8% 1,2 98,2
8 Pedras d’ El Rei           4.989           181   3,2% 1,5  
9 Grande Real Santa Eulália Resort & Hotel Spa           4.811             28   3,1% -1,6  
10 Adriana Beach Club           4.199             20   2,7% -1,7 33,0
11 Monica Isabel Beach Club           4.137   –         15   2,6% -2,6 53,0
12 Vista Marina           3.883             14   2,5% -1,8  
13 Real Marina Hotel & Spa           3.737             42   2,4% -1,1  
14 Dom Pedro Hotels           3.705             46   2,4% -1,0 64,0
15 CS Hotels, Golf & Resorts           3.717             67   2,4% -0,4 82,0
16 Memmo Baleiro Hotel           3.668             36   2,3% -1,2  
17 Porto Bay Hotels & resorts           3.252             75   2,1% 0,1 98,7
18 Martinhal Beach Resort & Hotel           3.099             50   2,0% -0,6 72,0
19 Hotel Faro           2.912             47   1,9% -0,6 98,7
20 Eden Resort           2.745             41   1,7% -0,7 77,0
21 Sheraton Algarve           2.445             34   1,6% -0,8 90,0
22 Prainha Alvor           2.536           342   1,6% 13,0  
23 Vila Vita Parc Resort & Spa           2.125             75   1,4% 1,4 54,0
24 Pestana Hotels & Resorts           2.096             49   1,3% 0,1 98,7
25 Monte Santo Resort           2.088             52   1,3% 0,3 93,0
26 Encosta do Lago           2.052             59   1,3% 0,7  
27 Balaia Golf Village           1.815               6   1,2% -1,9  
28 Cabanas Park resort           1.600             56   1,0% 1,3  
29 Vigia Resorts           1.494             13   1,0% -1,3  
30 Suites Alba Resort & Spa           1.383               8   0,9% -1,6  
31 Real Bellavista Hotel & Spa           1.140             11   0,7% -1,2  
32 Ponta Grande           1.105             40   0,7% 1,5  
33 Hilton Vilamoura As Cascatas Golf Resort & Spa           1.088             42   0,7% 1,7  
34 Vila Valverde Design Hotel           1.052             11   0,7% -1,2  
35 Le Méridien Penina Golf & Resort           1.009             12   0,6% -1,0  
36 Hotel Oriental              997             14   0,6% -0,8  
37 Vila Joya              958             26   0,6% 0,5  
38 Hotel Eva              854               6   0,5% -1,5  
39 Browns              849             10   0,5% -1,0  
40 Pine Cliffs Resort              790               7   0,5% -1,3  
41 Água Hotels Vale Da Lapa              781             14   0,5% -0,4  
42 Monte da Quinta Resort              687   –           2   0,4% -2,5  
43 Holiday Inn Algarve              692             27   0,4% 1,8  
44 Vale do Lobo              598               3   0,4% -1,7  
45 Hotel Quinta do Lago              576             28   0,4% 2,8  
46 Praia Verde Suite hotel              509             18   0,3% 1,4  
47 Rocamar Beach Hotel              490               1   0,3% -2,0  
48 Algarve Casino Hotel              484             11   0,3% 0,1  
49 Natura Algarve Club              452               3   0,3% -1,5  
50 Paraiso de Albufeira              430   –           1   0,3% -2,4  
           156.959        3.453   100% 2,25  
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6 Responses to Top 50 Algarve Hotels on Facebook – week 47

  1. I am sorry but this rank isn’t correct. You should Add http://www.Terrace-Club.com on the 23rd Position, since they have 2295 Fans on their Facebook FAN Page – http://www.facebook.com/pages/Porches-Portugal/wwwTerrace-CLUBcom/293895086277 .

    Thank you for your correction.

    • marcsontag says:

      Hi Luis, thank you for your response. It was bound to happen that I were to oversee one or another hotel… apologies. It will be my pleasure including in the next version!

  2. Rosa says:

    Hi Marc. Sorry for the correction, but in Portugal, the number one Hotel Facebook page is clearly Pousadas de Portugal with a staggering 28000 fans. They have even more fans then they’re umbrella company Pestana Group.
    http://www.facebook.com/lisboa/POUSADAS-DE-PORTUGAL#!/pages/Lisboa/POUSADAS-DE-PORTUGAL/29906138396

  3. Ana Sousa says:

    I just wonder for each hotel what is the % of fans that actually convert and become clients and the % that interact on a daily basis and are engaged with the company.

    Because having 20.000 + fans where none converts into clients is like having a big ZERO.

    It would be interesting if you reveal these stats that are the REAL VALUE of social media for marketing purposes, and not the number of fans.

    • marcsontag says:

      Hi Ana, Of course you are right and similar questions have reached me through other channels. My pleasure responding.

      I am a hotelier and not a consultant, and therefore need to base myself on publically available info. I do not think that my “colleagues” will share this sort of tactical information with me in order to set a benchmark. 😉 However, as I know they are following this blog, they might suprise me and in setting a first step, I will underneath share some info with respect to our reality.

      With this Blog I want to provoke a thought process and initiate a discussion, while sharing some practical knowledge. I feel that the hospitality industry is still trailing other industries in implementing an encompassing, effective strategy. Sure, we see e.g. occassional posts on Facebook, but at times they miss any relevance to the Fans or seem to be haphazzard; rather a short term push strategy, than looking for engament and brand development, while not consistently transmitting the same message throughout other channels as LinkedIn, Twitter etc.

      I would argue that any consistent branding tactic and/or related (online /offline) distribution and communication effort ought to have some relation with website stats and so capturing FB fans.

      To your comments: of course, I also would be more interested to see something like: a. Percentage growth in bookings with respect to no. of FB fan count and b. Percentage growth in FB fan count with respect to frequency of content updates and measuring effectiveness in terms of real ROI to the hotel. Having said this, in assessing this, I cannot track 50 pages.

      In conclusion, I advocate that in a multi-channel approach – where the branding and/or sales message relevant for that particular channel is consistently communicated throughout- all ought to converge in the booking engine – held on the website. Both Facebook and a hotel’s website are not mutually exclusive; when communicating effectively there must be a synergy and/or correlation, so resulting in reservations. From my side I can share some relevant stats for the last 3 months
      1) We increased the number of Likes/Fans 4.700 or by on average aprox 52 a day
      2) In this period we had 5.870 Unique visitors or
      3) a Capture rate of 0,8
      4) Facebook is in this period our best referral site (Google Analytics) with 27% of referral traffic for our website
      5) Facebook is for our booking engine the second best referral site, although with only 3,7% of referral traffic – clearly our website is the first source
      6) Goal conversion (read reservations) is 1,1%

      I hope this answers your queries and I appreciate your comments!

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