Monthly Archives: November 2010

Part 2 The Results – Are Chain Hotels using Facebook more effectively than Independent Hotels


Greetings! Last week I already indicated that we got a little stuck on how to calculate the Facebook effectiveness. We think we have cracked it! Here is how we approached: 1) We took as a base the lowest Alexa Rank … Continue reading

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Top 50 Algarve Hotels on Facebook – week 48


Greetings, This week was a great week with people commenting on the Top 50 of Algarve Hotels on Facebook throughout the various channels where the list was available. It was brought to my attention, that (for now?) I had missed … Continue reading

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Are Hotel Chains using Facebook more effectively than independent Hotels?


Greetings! Do hotel chains use Facebook more effectively than independent hotels? After having covered recently the Web Marketing Effectiveness and Twittergrade of the hotels pertaining to the Top 50 of Algarve Hotels on Facebook, within this context we are missing … Continue reading

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The Top 50 Algarve Hotels on Facebook and Website Marketing effectiveness


Greetings! Recently, I read an interesting article on Openforum where Guy Kawasaki, one of Apple’s former employees responsible for marketing the Macintosh and a world renowned blogger – was asked in his fifth “Ask the Wise Guy” column about whether … Continue reading

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Top 50 Algarve Hotels on Facebook – week 47


As promised, this week’s Top 50 has undergone some changes. The Pousadas were removed from the list, which leaves the question if the same should occur with for instance Porto Bay Hotels, Tivoli hotels and Lagrimas Hotels? Also hyperlinks were … Continue reading

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Top 50 Facebook Fan Pages of Algarve Hotels – week 46


My first post was given some considerable thought with respect to the title – a Top 50 might be considered a little too much. I considered calling it a Top 35; being the mark of having more than a 1.000 … Continue reading

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